Case Study #2:
How can a family-owned company grow & transfer leadership outside the family?
CLIENT:
Profile: 65 year old legacy provider of ink to the printing industry
Size: $90 million
PROBLEM:
A new industry-savvy leadership team was recruited to spur growth, but lacked understanding of the company's assets, position, or how to best grow revenues. The new CEO needed a quick snapshot of the company's current state and potential to be able to lead decisively and confidently.
SOLUTION:
CTC was engaged to determine the fastest path for new growth in top line revenues. CTC assembled a VALCORT team including people from the print and design industry as well as experts in market research, message development, and positioning. A full VALCORT Assessment was completed with a five-year roadmap for implementation, including initiatives to drive revenues quickly and develop industry buzz.
Insight:
The client's customer's printing companies were no nonsense that wanted consistent service and follow through. CTC found that few competitors distinguished themselves with responsiveness of personalized customer service. As a result, most customers made purchase decisions based on prior history and informal relationships. An innovative, responsive service model would highly differentiate and provide opportunity for pricing to value increasing loyalty.
Imagination:
CTC created and helped to define a new industry leading service model and annual report card to position the client as a provider of greater value and higher quality.
RESULTS:
The client unified its management focus, increased trust between shop floor and management, created and communicated a focused, tangible vision, and built metrics to measure the incremental progress towards its goal.
SERVICES:
- Bilingual VALCORT ROI Survey
- Values Discovery Assessment
- VALCORT Kickoff
- VALCORT Phases 1, 2, 3
- New Customer Service Model
- Performance Report Card
- 5 Year Roadmap