Chuck Thomas, President and Founder of CTC, a suburban-Chicago based strategic marketing firm focused on helping companies grow their revenues and increase profits. With a passion for creating new and loyal customers for its clients, Thomas and the CTC Group provide clients in the manufacturing, transportation, healthcare and financial services industries with a values-based approach to building trust in the market quickly and efficiently.
Thomas successfully developed the company's trademarked VALCORT® process, which is a marketing tool that helps companies identify and articulate their unique value and align organizations to engage customers at every point of contact. The VALCORT® process consists of seven integrated sequential practices – values, assets, lens of market, creative messaging, outreach, relationships and tracking.
Prior to founding CTC, Thomas worked as an independent creative and brand strategist for the Chicago advertising community, working with top agency clients including McDonalds, United Air Lines, State Farm, Frito-Lay, Toyota, 7-Up, AT&T, Kraft, Anheuser-Busch, Hasbro and General Mills. His work for non-profits is well known, having helped create KidsPeace, the National Center for Kids in Crisis.
Through advertising, public relations, licensed properties, direct mail, online technology, music and film, Thomas has generated more than 32 billion audience impressions, helping create hundreds of millions of dollars in sales, funding and contributions, and has driven millions of people to client websites. From his work with KidsPeace, Thomas received the national "KidsVoice Award" for his extensive public work giving voice to America's children. He has also received many other awards including Telly Awards, Houston International Film Festival Silver Stars, The WebAward, a Chicago Advertising Association Addy, a Golden Trumpet from the Publicity Club of Chicago, and The U.S. International Film and Video Festival Award.
With an in-depth knowledge of strategic marketing, product planning and brand management, Thomas is a published author and speaker on creative branding topics. He is a board member of the American Association of Advertising Agencies and an active member of the American Marketing Association, National Association of Recording Arts and Sciences and the American Federation of Musicians. Thomas earned a business and music degree from Anderson University and studied jazz composition at the Eastman School of Music in Rochester, New York.