VALCORT connects your values and vision to your customer’s experience, building trust, trial, sales and advocacy quickly, efficiently.

Our VALCORT Strategy Group offers simple tools, processes and plans to map and measure your most effective and cost efficient roadmap for growth. VALCORT quickly taps into seven business disciplines that already exist in your business today. Together, we create a powerful go-to-market approach that is simple, efficient, and comprehensive.

And with our metrics and marketing measurement, you can see it happen. Right before your eyes.

Costs go down. Sales go up.

Strategy Services

Marketing ROI Diagnostic:

  • Current ROI, strengths, gaps
  • Target ROI, recommendations to leverage strengths, close the gaps

Inside - Out: Internal Insights, Beliefs, & Assumptions

  • Communications audit
  • Internal research

Outside - In: External Market Perceptions, Buying triggers, Opportunities

  • Market research
  • Customer research
  • Competitor analysis
  • Advocate research

Growth Map: Customized Growth Strategies, Roadmap, Timelines, Project Plans:

  • Brand identity, positioning and core message
  • Brand platform development
  • Market sizing and segmentation
  • New product/services development
  • Pricing strategies
  • Channel strategy
  • 12-36 month external/internal marketing /communications plan
  • 12-36 month employee performance development plan
  • Metrics, tracking & trending

2. Marketing Communications Group

Back to VALCORT Growth

“CTC helped us grow new customer advocates”